Printed from BusinessInsurance.com

Billy Ray Cyrus to be a face of life insurance

Posted On: Aug. 14, 2018 10:32 AM CST

Billy Ray Cyrus to be a face of life insurance

Don’t break my heart, my achy-breaky heart — literally.

Heart attacks and other calamities? Sarasota, Florida-based FastLife Insurance Inc. has you covered behind the face of its new celebrity spokesman: country music legend Billy Ray Cyrus.

Mr. Cyrus has signed on to appear in “a variety of television, radio and social media spots promoting FastLife’s revolutionary means of distributing insurance without the need for medical exams,” as reported by Billboard magazine on its website recently.

“I’m delighted to be producing these spots for FastLife and to be working with Billy Ray, who I deeply admire and have been a big fan of for many years,” Mark Bakshi, a commercial producer and former president of Paramount Pictures, told Billboard.