Clif Bar claps back at sugar-related lawsuit

Claiming its popular energy bars are a nutritious mix of protein, fat, and carbohydrates — and yes, sugar — the makers of the Clif Bar are calling a recent lawsuit asserting that the food company misleads consumers “absurd,” according to a Wednesday post on the food-industry site foodnavigator-usa.com.

Because energy equals sugar, essentially.

The company Thursday filed a motion to dismiss the April 19 class action lawsuit filed in U.S. District Court of in San Francisco, which alleges the company was marketing an excessively sugary product to health-conscious consumers, according to the site.

Clif Bar & Co. claims it markets its products to individuals with active lifestyles and that the suit is not backed by science or U.S. Food and Drug Administration guidelines, and that the FDA has not defined what is considered “high sugar,” the website reported.