US soccer fans bond on pet insurance and horror films: Study

A marketing study of what soccer fans in the United States are interested in found that pet insurance and horror films top the list.

The results of new study by advertising technology firm The Trade Desk were revealed in a Fast Company article Monday, highlighting what marketers advertising during the upcoming World Cup ought to know about soccer enthusiasts in eight countries.

The company used anonymous location data and online browsing behavior to examine which audience trends were over-indexing across certain categories, according to Fast Company.

Researchers found that in the U.S. fans are also interested in basketball and “grunge fashion,” the article states. In Mexico, the biggest soccer fans are also interested in “cars, tennis, fashion, and TV.” In South Korea, soccer fans are mostly interested in “luxury brands, Xbox games, TV and movies, and foreign languages,” according to Fast Company.