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Senior vice president of medical management
Broadspire Services Inc., a unit of Crawford & Co.
Erica Fichter relishes the diversity of her job, which she says offers new challenges each day.
“There is always a new concept out there from a clinical perspective,” said Ms. Fichter, who is senior vice president medical management at Broadspire Services Inc., the Atlanta-based third-party administrator unit of Crawford & Co. “And I like working with new products and asking, ‘How do we integrate these new models?’ Each day is a different day. Whether it’s positive or negative something is always happening.”
Based in Sunrise, Florida, Ms. Fichter oversees a national staff of over 500 clinical professionals providing a spectrum of integrated services that include medical bill review, field and telephonic case management, senior nurse review, utilization review and physician review.
Ms. Fichter joined Broadspire in 1996 and has weathered many changes and challenges in the workers compensation sector, having started her career as a billing analyst and taken on management positions from there. She said having a good team has helped her navigate new landscapes.
“We are always pulling together; everybody takes the time to listen to each other to work through situations,” she said. “I have learned that there are going to be challenges and we all know that and not to overthink the challenge. I like to step back, I take a deep breath and start doing the research. Why did this occur? What can we do to make it better?”
Problem-solving is her niche, she said.
“I don’t do anything until I know everything that happened,” she said.
“She’s a dynamic lady; a great executive to work with,” said Bob Smith, Tampa-based chief executive officer for Priority Care Solutions, a national network provider of ancillary services such as equipment and diagnostics.
Mr. Smith said she’s a go-to person when it comes to his business, offering new products and services in the industry. “She’s very supportive,” he added.
The Women to Watch awards program has been significantly expanded this year.