Pinnacol creates digital workers comp platform

Pinnacol Assurance has launched Cake, a new digital platform to make it easier for small businesses to buy workers compensation policies without agents.

Pinnacol provides workers compensation insurance to employers in Colorado. 

Cake is a mobile platform that allows small businesses to get a quote, purchase and manage their workers comp policies directly from Pinnacol.

“Colorado’s small businesses and entrepreneurs tell us they want a customer experience that matches the speed and customer orientation they’re working in,” Phil Kalin, Denver-based president and CEO of Pinnacol, said in a statement Thursday. “In Cake, we combined cutting edge digital technology with Pinnacol’s 100-plus years of workers’ comp expertise to provide speed, convenience and user control.”