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A pox on dermatology firm that dared to invoke a Jenner

Posted On: Feb. 12, 2016 12:00 AM CST

Being an acne-prone member of a famous family apparently means you can successfully demand millions for endorsing a skin care product — or at least think you can.

That is apparently the perception of Kendall Jenner, half-sister of TV celebrities Kim, Khloe and Kourtney Kardashian, who charges in a lawsuit filed in U.S. District Court in Los Angeles on Wednesday that a skin care company falsely claimed she had endorsed its product.

The complaint states Ms. Jenner objects to advertisements by Brisbane, California-based Cutera Inc. for its Laser Genesis treatment that said Ms. Jenner’s acne had “completely ruined” her self-esteem, but that her now “nearly flawless skin” was the product of visits to a dermatologist for its treatment.

”Ms. Jenner’s actual endorsement of a worldwide campaign such as this would command a fee well into eight figures (assuming she would even agree to do such a campaign, which she most assuredly has not),” states the complaint, which describes her as “one of the world’s most popular supermodels.”

“Setting aside the monetary value, however, it is Ms. Jenner’s choice whether or not to commercially endorse another party’s goods and services. Cutera took that choice away from her,” says the complaint, indignantly.

The lawsuit charges the company with trademark infringement, false endorsement and violating her right of publicity and seeks a restraining order prohibiting use of Ms. Jenner’s name.