Ireland: Cyber attack cost SuperValu Inc. loyalty program operator millions of euros in 2013
Posted On: Jan. 22, 2015 12:00 AM CSTRichard Hadfield, managing director of Ireland-based Loyaltybuild Ltd., said that a "very sophisticated cyber attack" had cost the firm millions of euros in lost revenues in 2013, reports Irish Independent.
Loyaltybuild operates a loyalty program for U.S.-based SuperValu Inc. The marketing business was hit by a cyber attack on Nov.13, 2013. The firm's profits before tax decreased 69% to €1.3 million ($1.5 million) in 2013.