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Buck Consultants renames to reflect Xerox brand unity

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Buck Consultants L.L.C. announced on Tuesday that it has adopted the brand name of its parent company, Norwalk-Connecticut-based Xerox Corp.

Effective July 15, the New York-based employee benefits and human resources consulting firm will be branded as “Buck Consultants at Xerox,” according to a post on Xerox' company blog.

“We believe the time is right for Buck Consultants to transition to the Xerox brand to present a unified face to our clients and the marketplace globally,” a spokesman for Buck Consultants at Xerox said in an email to Business Insurance. “Clients will receive the same commitment, responsiveness and level of service from us.”

Buck Consultants was added to Xerox's human resource outsourcing services group following its 2010 purchase of Buck's former parent company, Affiliated Computer Services Inc.