CNA website gets an interactive makeover

CNA Financial Corp. unveiled its redesigned CNA.com website on Monday.

The newly designed site offers a guided path to industry specific information and resources, content designed for specific risks, a responsive smartphone and tablet design and the ability to share site content via email or users' own social channels, the Chicago-based insurer said in a statement Monday.

“We listened to our customers and reinvented our site to provide them with a better online experience,” said Tom Motamed, CNA chairman and CEO, said in the statement. “The new site is transformed from an information site to a guided sales experience that's educational and helps customers easily understand their risks and how we can help.”

The site uses multimedia tools to help visitors learn more about their business insurance needs and provides related products, services and risk control materials to help alert customers about additional exposures, according to the statement.

The site is integrated with the insurer's distribution strategy and helps visitors connect with producers, CNA said.