AIG changes corporate logo as part of rebranding effort

Receiving notice that it might be subject to new regulation wasn't the only development at American International Group Inc. last week.

The company also unveiled a new corporate logo as part of an ongoing rebranding effort.

During the summer, AIG said that it would “return to the AIG name” rather than continue to operate its commercial property/casualty business under the brand of Chartis Inc.

AIG adopted Chartis in 2009, less than a year after AIG stood on the brink of collapse and was saved by the federal government assuming a nearly 80% ownership stake in the company.

AIG plans to complete the rebrand this fall. When complete, Chartis will become AIG in most locations. Its life and retirement segment, known as SunAmerica Financial Group, will become AIG Life & Retirement.

“AIG's clients, investors and the general public are increasingly recognizing that AIG has made America whole plus a profit,” President and CEO Robert H. Benmosche said in a statement.

“Our new logo reflects a rebuilt and forward-looking AIG — contemporary, dy-namic, transparent and revitalized,” he said.

The new logo will be used on a limited basis until the rebranding is completed, AIG said.