OFF BEAT: Toy manufacturer isn't playing Lady Gaga's games

Lady Gaga is accused of toying with a doll manufacturer that says she and her management company delayed production for a line of action figures fashioned after the pop icon.

Van Nuys, Calif.-based MGA Entertainment Inc. filed a breach of contract lawsuit Tuesday in New York Supreme Court against New York-based Bravado International Group Merchandising Services Inc., Culver City, Calif.-based Atom Factory L.L.C. and Lady Gaga—a.k.a. Stefani J. Germanotta.

MGA, which makes the popular line of Bratz dolls, says in filings that it worked with Bravado, a licensing company, and Atom Factory, Ms. Gaga's management firm, to develop a line of Lady Gaga dolls.

The company claims that it made a “herculean effort” to prepare the Gaga dolls for a summer 2012 release, including paying a $1 million licensing fee to Bravado for rights to develop the celebrity-branded toy.

However, MGA claims that Atom Factory, Bravado and Ms. Gaga have withheld final approval for the dolls because they want to change the ship date to 2013, when Ms. Gaga is scheduled to release a new album.

MGA is seeking more than $10 million in damages and the ability to begin production on six different Lady Gaga dolls, according to court records.