Wellness, brain health firms partner on tech offering

SAN FRANCISCO—Two San Francisco-based companies have partnered to combine employee wellness efforts with brain health.

Brain Resource Inc., a developer of cognitive assessments and games to improve brain activity, has partnered with Keas, a wellness program provider, to combine online gaming with encouraging a healthy lifestyle and diet. The deal will mean that Brain Resource's games will be available inside Keas' health-focused social network. The exercises are intended to reduce stress, increase focus and encourage a positive outlook.

“The No. 1 reason corporate wellness programs don't work is a lack of participation,” said Adam Bosworth, co-founder and chief technical officer of Keas, in a statement. “Only by making wellness engaging, and truly fun, will employers be able to see a significant return. By integrating Brain Resource's scientifically proven brain games, we'll be able to offer players another fun activity that will have a positive impact on overall employee health.”

For more information, contact Tom Clements, vp sales for Brain Resource, at Tom.Clements@brainresource.com or 650-776-4023.