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OFF BEAT: Master butcher insures taste buds for $1.5M

Posted On: Mar. 21, 2012 12:00 AM CST

Imagine having a taste for cured meat so refined it’s considered an insurable asset.

That’s exactly the position British master butcher Keith Fisher finds himself in, as a pork-centric trade group in central England for which he serves as a board member has taken out a $1.5 million insurance policy on his taste buds, according to a BBC report.

Mr. Fisher is the head judge of a national bacon competition being held this week. According to the BBC, the policy will cover the 61-year-old’s sense of taste, which can distinguish between more than 50,000 types of cured meat.

The policy was purchased by British Pig Executive, a trade association representing pig levy payers in England, according to the BBC.

"As a grand master butcher and the resident baconologist and head judge for Bacon Connoisseurs’ Week, Keith's vast experience makes him the ideal person to lead the judging panel of tasters,” a spokeswoman for BPEX told the BBC. “As such, it was imperative that we protect his prize assets for the campaign.”