UP CLOSE: Juliene Conway

Juliene Conway

JULIENE CONWAY

NEW JOB TITLE: Novato, Calif.-based chief marketing officer for Fireman's Fund Insurance Co.

PREVIOUS POSITION: Boston-based senior vp of marketing for Wells Fargo Funds Management L.L.C.

GOALS FOR NEW POSITION: One of the key things is helping Fireman's Fund share our story of being the expert provider in specialized insurance solutions to our targeted audience.

FIRST IMPRESSION OF THE INSURANCE INDUSTRY: I have marketed life insurance and annuities for years, so I have a familiarity. I do feel that providing protection for your clients, whether that's an individual or a company, and helping them to manage risk is very rewarding. I think that's something that is special about the insurance industry. You are ensuring success for both individuals and companies.

COLLEGE MAJOR: My undergraduate major was music. I was very interested in music growing up. I was teaching music before...I wound up in the business world.

ADVICE: Whether you are approaching a project, a campaign or initiative, once you set your strategy in place, make a firm decision on the way you are going to go. Learn from your successes and failures.

OUTSIDE THE INDUSTRY, A DREAM JOB: Marketing is my dream job and always has been. If I wasn't in marketing, I would want to be in the music industry, teaching music, something to do with music.

HOBBIES: Playing the piano is my hobby. I do love golf. I also like to make cookies. My new hobby is dog obedience training, which is more human training than dog training.

MOST PASSIONATE ABOUT: It truly is what I do every day, and that's marketing. I like to think, “How can marketing contribute to the bottom-line success of an organization?”

ON A SATURDAY AFTERNOON: Take a long leisurely walk with my rescue dog named Spot.

EMAIL OR PHONE, AND WHY: I prefer email because of the efficiency from a time-management standpoint. I also like connecting over the phone.