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Broker productivity, growth in tough times

Broker productivity, growth in tough times

Improving productivity in the current economy is a tough task for nearly every business sector, particularly so for businesses such as insurance brokerages that differentiate based on service. As clients find their own resources stretched, they are leaning increasingly on their key insurance advisers to find cost-effective solutions that won't leave them high and dry when losses flow in. To achieve this difficult task, brokers have to make smarter use of their resources and watch their own expenses, while providing top levels of service and expertise at the same time.

In this special supplement to Business Insurance, we spotlight the most productive insurance brokers operating in the United States and examine what the top achievers are doing that enables them to grow their business when so many of their competitors are finding it hard to keep pace.

Growth through acquisition clearly is a path that many brokers are taking to grow their businesses as 2011 shapes up to be standout year for acquisitions. But investing in talent by securing the services of proven producers and harnessing the potential of young talent for the insurance broking sector is a key task for all firms striving to succeed in difficult times.

The combination of all these strategies is helping the most productive brokers further gear up their operations and grow their businesses despite all the challenges they face.

Download a free copy of "Driven Producers: The Business of Better Broking," a special supplement to Business Insurance.