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Investor billionaire and Berkshire Hathaway Inc. Chairman and CEO Warren Buffett has children hanging on his every word of financial advice, in animated form.
A cartoon television program starring Mr. Buffett premiered Oct. 23 on children's cable network Hub Television Networks L.L.C. The program aims to provide children the fundamentals of business, economics, personal finance and investing, according to news reports.
The show, “The Secret Millionaires Club,” centers around four 14-year-old students who form a club, under the tutelage of Mr. Buffett, to give financial advice to people around the world while getting into adventures and learning lessons along the way.
At no cost to or investment in the program, Mr. Buffett reportedly lends his voice, persona and likeness to it.
In the first episode, “Empire State of Mind,” Mr. Buffett mentors the students on how to raise money for their school, which is facing budget cuts.
The youths end up raising the money, saving many of the school's programs and go to New York to meet hip-hop artist and rapper Jay-Z.
Each episode reportedly features a guest star, with Shaquille O'Neal and Serena Williams slated to appear in the future.
In addition, children can ask Mr. Buffett for advice on the show's website, www.smckids.com, and earn Buffet Bucks through various games.
It would be interesting to see the students' take on endorsements, captives and sidecars in the insurance world.