NEBCO rebranding under AmWINS banner

WARWICK, R.I.--Group insurance program and administrative services wholesale broker National Employee Benefits Cos. Inc. is rebranding its operating companies under the name AmWINS Group Benefits.

NEBCO said the rebranding results from an expanded suite of products, revenue growth, and the new name and brand icon adopted by its parent company, AmWINS Group Inc.

The Warwick, R.I.-based company said its business has tripled over the past year and that it plans to unveil new products and services this year.

AmWINS Group Benefits specializes in retiree benefits, pharmacy benefit management, third-party administration, affinity group benefit programs, community-based health plans and other programs.

During this year, the company will roll out new advertising and Web site content to back the branding, all featuring the tagline "There's a better way."

The company's new Web address is www.groupbenefits.amwins.com.