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HAMILTON, BermudaXL Capital Ltd. has entered into an agreement with Turner Network Television to be a broadcast sponsor of the 2007 PGA Grand Slam of Golf.
The Oct. 16-17 event, the 25th PGA Grand Slam, will make its Bermuda debut at the Mid Ocean Club.
Automatic invitations to the tournament are limited to the winners of the year's four major men's golf championships. Zach Johnson, this year's Masters champion, is the first to qualify for the 2007 PGA Grand Slam of Golf.
Hamilton, Bermuda-based XL's sponsorship package includes graphic and audio exposure as well as customized branded content during TNT's coverage of the two-day event.
XL also will received branded presence in a series of Turner Sports-produced congratulatory spots to air on sister network CNN following each of the remaining men's majors, along with rotation during TNT's coverage of the British Open Championship, PGA Championship and President's Cup.
In a statement, Brian M. O'Hara, XL's president and chief executive officer, said, "We view this as a natural fit as golf is the insurance industry's preferred sport." The fact that the event will be televised in major target markets presents "an opportunity to increase awareness of XL's global insurance, reinsurance and financial product capabilities," Mr. O'Hara said.