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Willis increases focus on small market


LONDON—Willis Group Holdings Ltd. is sharpening its focus on the small commercial marketplace around the world, which it views as largely untapped by global insurance brokerages.

Toward this end, the London-based broker said Monday that it has named Tom Bartleet chief executive officer of its new Global Small Commercial Business unit in London. Mr. Bartleet was formerly CEO of Willis' global markets North America. No replacement has been named.

While Willis has always served the small commercial market, which it defines as businesses that pay less than $100,000 in annual premiums, it did not do so in "a meaningful way, on a strategic and objective basis," Mr. Bartleet said in an interview.

Willis is hoping to bring "all the market leverage, market knowledge, product knowledge, technology, process, experience and skills of a big broker to this marketplace, which I think has been underserved," Mr. Bartleet said.