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A sampling of pregnancy-related coverage available from insurers:
Moms-to-Babies Maternity Management Program
Incentives: Prepaid phone card and refrigerator magnet detailing signs of preterm labor. High-risk mothers who stay with program are provided a baby bib and an ABCs of baby care card.
Healthy Pregnancies-Healthy Babies
Incentives: $125 to $250 cash, depending on employer's program.
Blue Cross of California
Blue Cross & Blue Shield of Minnesota
Incentive: $50 gift certificate
Healthy Pregnancy Program