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A sampling of pregnancy-related coverage available from insurers:

Aetna Inc.

Moms-to-Babies Maternity Management Program

Incentives: Prepaid phone card and refrigerator magnet detailing signs of preterm labor. High-risk mothers who stay with program are provided a baby bib and an ABCs of baby care card.

  • Survey identifies risks that could lead to an unhealthy pregnancy.

  • Provides high-risk mothers with calls from nurses to monitor care and ensure she takes appropriate steps.

  • Provides access to nurse helpline, Women's Health Web site and literature about pregnancy and infant care.

  • Provides nurse outreach to physicians as needed.

CIGNA Healthcare

Healthy Pregnancies-Healthy Babies

Incentives: $125 to $250 cash, depending on employer's program.

  • Conducts survey to identify high-risk mothers.

  • Contacts pregnant women periodically to help identify risk factors.

  • Provides 24-Hour Health Information Line, which offers live nurses or recorded audio advice on 1,000 pregnancy-related topics.

Blue Cross of California

Baby Connection

Incentives: n/a

  • Prescreens to help identify pregnancy risk factors.

  • Provides health coaches to answer pregnancy-related questions and deal with medical conditions that may arise.

  • Provides information on common pregnancy symptoms, warning signs for unhealthy pregnancies, diet and exercise, and tips for handling discomfort.

  • Provides prenatal care checklist to monitor care; a booklet to record family history; a journal to record symptoms; and workbooks to organize prenatal care, goals and birthing plans.

Blue Cross & Blue Shield of Minnesota

Healthy Start

Incentive: $50 gift certificate

  • Screens mothers who may be at risk for complications during pregnancy.

  • Provides nurses and telephone support for at-risk pregnancies.

  • Provides pregnancy guidebook and other educational resources.

United Healthcare

Healthy Pregnancy Program

Incentives: n/a

  • Provides information on identifying risk factors and a phone survey to identify high-risk pregnancies and special needs.

  • Provides personalized support.

  • Provides a 24-hour hotline to speak with qualified nurses.