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Venture launches Vertibrands marketing spin-off


WEST CHESTER, Pa.—Program administrator Venture Insurance Programs has launched an independent marketing communications firm to support program administrators and retail agencies.

The spin-off firm, Vertibrands Inc., is a full service marketing communications firm that will serve insurance program administrators in noncompeting vertical industries and retail agencies in noncompeting geographic regions.

Based in West Chester, Pa., Vertibrands will operate independently of Venture. Richard Look, who had been communications director of Venture Insurance Programs, will serve as Vertibrands' president.

Among the advertising, marketing and public relations services offered by Vertibrands will be brand planning, positioning and corporate identity development; advertising review and development; media research, planning and placement; public relations; direct marketing; interactive communications such as Web sites, webcasts, sponsorships and video development; inquiry fulfillment; and conference support.

Venture Insurance Programs is Vertibrands' first client. In addition to insurance industry companies, Vertibrands plans to work with businesses in other select industries served by its insurance clients.