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Women to Watch: Kathy Woodliff


Kathy Woodliff

Senior Vp-Product Management

Zurich Financial Services

Schaumburg, Ill.

Age: 50

Before joining Zurich, Kathy Woodliff held various positions with CNA Insurance Co. On joining Zurich, she became senior vp and director for the liability line of business for the North America Commercial Business Division of Zurich Financial Services. Ms. Woodliff was promoted to senior vp-product management earlier this year. She leads the company's Technical Price Initiative in North America to develop a certification and audit process that provides the tools for consistent, correct pricing for the risks assumed. She is a member of the Global Underwriting Council and is part of the team that determines risk policy for global underwriting.

What would you change: "There needs to be more of a business mentality in the industry. It seems like the industry is still too focused on market share when there should be more focus on operational excellence and performance."