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Gertrude R. Crain, the late chairman of Crain Communications Inc., has been named as one of three new inductees into the American Advertising Federation's Advertising Hall of Fame, where she will join her late husband, company and Advertising Age founder G.D. Crain Jr., who was inducted in 1975.

Advertising Age is a sister publication to Business Insurance.

The AAF also selected Young & Rubicam Chairman Emeritus Alex Kroll and Paul Schrage, longtime senior executive vp and chief marketing officer for McDonald's Corp.

Mrs. Crain, who died July 20, 1996, spent 40 years at Crain and served as the company's chairman from 1974 through 1996. AAF judges said Mrs. Crain was honored for her work in helping to boost the advertising business.

"She was one of the most powerful forces for good that we have ever had," said the judges.

All three will be inducted in ceremonies set for March 31 at the Waldorf-Astoria in New York.

Mr. and Mrs. Crain become the second husband-wife team in the AAF Hall of Fame. Stanley Resor, longtime J. Walter Thompson Co. president, and his wife, Helen Lansdowne Resor, a famed advertising copywriter, were jointly inducted in 1967.