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The Business Insurance Employee Benefits Communication Awards recognize employers' achievements in benefits communication programs. This year marks the 25th anniversary of the awards, and the recipients during that time have demonstrated cutting-edge creativity in simplifying complex information and packaging it to grab employees' attention. Since the first awards in 1972, new communications media have emerged and the mission has become ever more focused: to empower employees through education.

This year, 82 U.S. and Canadian companies submitted 94 entries in eight categories. Thirteen companies won awards.

Benefit managers' communication challenges continue to increase as benefit offerings are enhanced, new programs are developed and laws change. A discussion of what benefit managers and consultants see as their most pressing communication issues and some approaches they've found for handling them begins on page 4.

Profiles of the award-winning entries begin on page 10.

To learn how the 14 experts who judged the contest define success in benefits communication, see page 25.