CONSUMER STUDY AVAILABLE

WASHINGTON-A report from the National Assn. of Professional Insurance Agents discusses how companies and agencies can benefit from the opportunities posed by demographic changes in U.S. society.

"Doing Business with the New Insurance Consumer" provides an extensive report on all the seminars, speeches and presentations that were part of the PIA's 1996 Company Conference in Dearborn, Mich.

A panel of industry representatives looked at how companies and agencies can reach out to women and minorities as consumers and potential industry professionals, the Washington-based PIA said.

The report, which was financed in part by the Multicultural Business Group at the St. Paul Fire & Marine Insurance Cos., is free to PIA members and $25 for non-members. Call Lenora Cox at 703-836-9340 to request an order form. Order forms also may be obtained by calling PIA's fax-on-demand service at 703-518-1390 and asking for document #1184.

An executive summary, which is included in the print report, may be found on the World Wide Web at http: www.pianet.com.