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Posted On: Jan. 5, 1997 12:00 AM CST

NEW YORK-Martin J. Ross III has been promoted to associate publisher/advertising director of Business Insurance, announced Kathryn J. McIntyre, publisher/editorial director.

Mr. Ross, who based in the magazine's New York office, had been advertising director, managing the 12-person sales staff based in New York, Chicago and Los Angeles.

"This promotion recognizes Marty's contributions to the success of Business Insurance beyond management of advertising sales staff," Ms. McIntyre said. "He has been very involved in our circulation efforts, our promotion programs, our conference activities, our Web site and new products, including our demographic section Global Focus and Business Insurance's RIMS-TV."

In his new role, Mr. Ross will continue to manage sales and promotion activities at Business Insurance, in addition to working with Ms. McIntyre on other projects.

"I look forward to working with Marty in expanding Business Insurance's advertising, circulation and new products in the coming years," she added.

Mr. Ross, 38, is a 1981 graduate of St. John's University in Jamaica, N.Y., where he earned a bachelor of science degree in business administration. He began his career in 1980 as an administrative assistant to the vp of the New York Mets, working on promotion activities and players' contract reviews. He moved to Lanier Business Products in 1983 as a national account representative.

He joined Business Insurance in New York City in 1985 as a district sales manager. Mr. Ross was promoted to Eastern advertising manager in 1988, overseeing the four-person New York sales staff. He was promoted to advertising director in 1990.

Mr. Ross can be reached at 212-210-0228.