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International

Ireland: Cyber attack cost SuperValu Inc. loyalty program operator millions of euros in 2013

January 22, 2015 Reprints

Richard Hadfield, managing director of Ireland-based Loyaltybuild Ltd., said that a "very sophisticated cyber attack" had cost the firm millions of euros in lost revenues in 2013, reports Irish Independent.

Loyaltybuild operates a loyalty program for U.S.-based SuperValu Inc. The marketing business was hit by a cyber attack on Nov.13, 2013. The firm's profits before tax decreased 69% to €1.3 million ($1.5 million) in 2013.

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Ireland: Cyber attack cost SuperValu Inc. loyalty program operator millions of euros in 2013

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