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The marketers of New Orleans’s largest beers are taking their barroom brawl to court.
The pourers of “Huge Ass Beers,” a trademarked name for a plus-sized pour of draft beer sold at a trio of Bourbon Street businesses, are now suing the makers of “Giant Ass Beer,” a pour served at other local bars, according to an article in The Advocate.
“Huge Ass Beers” creators alleged trademark infringement in a federal lawsuit filed Tuesday and are seeking a restraining order barring the sale of “Giant Ass Beer” and damages.
By Thursday afternoon, in the midst of Mardi Gras season, a reporter on the story wrote that he couldn’t find a “Giant Ass Beer” on Bourbon Street and that a bartender “had only conventional 16-ounce plastic cups available.”
Diamonds. Watches. Laptop computer. Bouncy castle.