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Old Bay gets crabby over New Bae spice

Old Bay gets crabby over New Bae spice

McCormick & Company Inc. is not planning to be nice about a new spice it says resembles the company’s ever-popular Old Bay seafood seasoning — in name and in heat.

The Baltimore-based spice company filed a trademark infringement lawsuit in federal court seeking to prevent Pittsburgh-based Primal Palate from producing a similar spice blend it calls “New Bae,” according to The Washington Post.

Primal Palate, niche organic spice company, acknowledged that the name was “a terrible pun” when it announced the spice blend in 2017. “Bae” is a slang acronym for a boyfriend or girlfriend and stands for “before anyone else.”

Bill and Haley Staley, founders of Primal Palate, said they chose the name because it was “playful,” according to The Post. “It was a nod to Old Bay,” Ms. Staley said. “We weren’t intending to create a replication of Old Bay.”

Old Bay is a mix of celery salt and “spices,” which may include red pepper and black pepper, paprika, mustard, pepper, bay leaves, cloves, pimento, ginger, mace, cardamom and cinnamon.

Primal Palate’s founders reportedly said they decided to create New Bae as a paleo tribute to the spice — but with all the ingredients disclosed for their health-conscious consumers who might be wary of hidden sources of gluten and sugar.

In the announcement for the new spice, which is organic, they called it “a fiery new flavor in your life” made of Himalayan pink salt, paprika, celery seed, black pepper, ancho chile powder, cayenne, cardamom, allspice, mace and bay leaves, The Post reported.

The suit is asking for damages as well as the destruction of all of the “New Bae” product, according to the newspaper.






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