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New York-based American International Group Inc. has entered into a five-and-a-half year agreement with the New Zealand Rugby Union to sponsor six NZRU teams, AIG and the NZRU announced Friday.
The six teams are the All Blacks, Maori All Blacks, All Blacks Sevens, New Zealand Black Ferns, New Zealand Women's Sevens, and New Zealand Under 20.
Financial terms of the sponsorship agreement were not disclosed.
“Prominently associating the AIG brand with the legendary All Blacks and the highly competitive and successful New Zealand Rugby Union teams, as well as passionate rugby fans around the world, represents a tremendous opportunity for AIG, the NZRU, and rugby,” said AIG President and CEO Robert Benmosche in a statement announcing the deal. “The All Blacks' winning tradition and reputation for tenacity, integrity, and performance reflect attributes in AIG's own culture. We are extremely honored to be the All Blacks' new front-of-jersey sponsor and excited by the benefits that come with the teaming of two world-class franchises. Together, AIG and the NZRU are a powerful global partnership, symbolizing strength and potential.”
Less than two weeks ago, AIG announced that it had entered into an agreement to become the official front-of-jersey sponsor for USA Rugby's men's and women's Junior and Collegiate All-American teams.