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A company's reputation is one of its most important assets. Years of good work can be jeopardized by just one incident that sours the public's view of an organization. A damaged reputation can result in a loss of sales and a lower stock price, and create long-term financial problems for a company. Given what's at stake, it is vital that companies respond effectively to any event that threatens their reputations. This latest white paper from Business Insurance explains what's at stake for companies, what they can do to manage the risk before and after an event happens, and what insurance coverage is available to meet the costs of restoring a damaged reputation. View a sample.