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Current Issue

Subscriber only, premium content. Thursday, September 29

Building a Digital Strategy:
How agents and brokers can win new business in the digital age


$199/$149 for subscribers

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Remember when most insurance agent and broker business transactions were offline? Customers, employees, and all other business associates were likely to conduct searches online, but all other business transactions and interactions were offline. Today, the virtual and the real are merged into a larger ongoing experience. Activities online easily are switched offline and the other way around. As a result, all businesses need a digital strategy that is aligned with their overall strategy and takes into consideration all the stakeholders in an enterprise — employees, management, customers and suppliers. This latest Business Insurance white paper specifically addresses how insurance agents and brokers can evaluate the needs of their business and develop a digital strategy that will help their business thrive. View a sample.