2013 Buyers Choice Survey Research Report
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This 68-page PowerPoint Business Insurance research report includes a detailed analysis of the online survey conducted this year among 281 risk managers. The results include the ranking of the service and expertise attributes risk managers consider most important in evaluating insurers, brokers and third-party administrators as well as the companies these buyers are most likely to recommend to their peers. The report is divided into eight sections: commercial property insurance, commercial liability insurance, commercial auto insurance, workers compensation, commercial insurance brokers, employee benefit brokers, commercial third-party administrators, and employee benefits third-party administrators. Each section includes the following measures: unaided brand awareness (top three brands), companies most likely to request quote from (top three), ranking of service attributes, company most recommended for each of the top three service attributes, ranking of expertise attributes, company most recommended for each of the three expertise attributes, overall category winner (company most recommended in service and expertise attributes).
