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ADVERTISING SPECIFICATIONS
DOWNLOAD PRODUCTION SPECIFICATIONS Business Insurance's complete advertising production specifications and mechanical information are available in a downloadable PDF file (click here), and are also displayed below for your convenience.  These documents are in Adobe Acrobat (PDF) format. You
will need the Adobe Acrobat Reader to view and print these
documents.
MECHANICAL INFORMATION
Space is available in any number of columns or inches as desired, sold in multiples of 1/4" per column with minimum space of one inch per column; limitations on depth are as follows:
*Must run 5 columns on one page plus one column on adjoining page. Requires 2 units, one 10-1/4" wide and one 1-7/8" wide. BLEED ADS Full bleed available on full-pages and full-spreads only. No extra charge. Gutter bleed available on fractional unit spreads meeting minimum depth requirements. No extra charge. Specifications For Bleed:
Vital advertising matter should be kept at least 3/8" away from trim edges. GATEFOLD COVERS Specific issues only. Consult Advertising Director for availability.
BUSINESS REPLY CARDS Specific issues only. Consult Advertising Director for availability, rates and specifications.
INSERTS Contact Advertising Director for insert rates. For specifications and shipping address for INSERTS ONLY, contact: BI Production Manager TIPPED INSERTS For tipped inserts, no trim will be taken. Inserts should be supplied to finished size. STANDARD INSERTS A full standard insert conforms to the exact trim size of publication after trimming and does not include folds, attachments, or die-cut areas. Undersized inserts should be supplied finished and pre-trimmed to desired size. If the insert, because of type of paper or material or format, creates mechanical difficulties that result in abnormal bindery expense, such additional expense will be billed to the advertiser. This charge will be quoted in advance and is non-commissionable. MAXIMUM PAPER WEIGHTS Maximum paper weight limitations are imposed for the protection of other advertisers, for the convenience of readers, and for problems that can be encountered in binding or mailing operations. Maximum paper weights based on type of paper and number of pages is used as follows:
All weights of paper listed above are 25" x 38" basis. INSERT CLOSING DATES Paper stock and mock-up representing design and copy must be approved by the Production Department prior to scheduling insertion date. Insertion orders and printed samples must be shipped to arrive at our printer no later than 13 days prior to the publication date. INSERT PACKING & SHIPPING Single page inserts must be supplied flat, unfolded, one-up on skids, or an additional charge will be made for unpacking and repiling and/or any recounting of inserts. Contact the Production Department or the Advertising Director for quantity, available issues and additional shipping instructions. SHIPPING NOT FOR INSERTS Space and insertion orders, correspondence, disks, proofs, copy, film, but NOT INSERTS, should be addressed to: Production Department DIGITAL AD SPECIFICATIONS All advertising should be provided in a digital format.
FILE PREPARATION The following recommendations are offered as general industry guidelines for preparing files and proofs that will assist our printer in obtaining a good press match on our web offset press:
COLOR SPECIFICATIONS Color available with units of 10 column inches and larger.
2-Color
(AAAA/ABM) Standard colors are:
4-Color Process
The quality of reproduction of 4-color process advertisements
appearing in the publication will depend largely on the quality of
file supplied. To assist our printer in obtaining a good press match
on a web offset press it is important to follow general guidelines
when preparing files and proofs. For further information visit www.crain.com/digital_ad
REVERSE ADS Reverse black and white advertisements are accepted at no additional charge.
ALTERATIONS Advertisements requiring alternations, such as, editing, image manipulation, reductions or enlargements, trapping, etc., will be billed mechanical charges at the Publisher's prevailing rates. Mechanical charges are billed net, no agency commission. Advertisements supplied to Crain Communications Inc. without an acceptable color proof will be printed to SWOP standards. The Printer and/or Publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof. Publisher will not be responsible for quality of reproduction if materials provided do not meet these specifications. |
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Business Insurance accepts ads electronically
Click here for more information.
DOWNLOAD PRODUCTION SPECIFICATIONS
Business Insurance's complete advertising production specifications and mechanical information are available in a downloadable PDF file (click here), and are also displayed below for your convenience.
These documents are in Adobe Acrobat (PDF) format. You
will need the Adobe Acrobat Reader to view and print these
documents.
MECHANICAL INFORMATION
- Publication Trim Size: 10-7/8" x 14-1/2"
- Printing: Heat-set web offset presses.
- Paper Stock: Machine coated, 36 lb. basis weight.
- Binding: Saddle stitched.
- Offset Film Negatives: 133 line screen recommended.
- Type Page Size: Full page is 70 column inches, 5 columns, 14" deep.
Space is available in any number of columns or inches as desired, sold in multiples of 1/4" per column with minimum space of one inch per column; limitations on depth are as follows:
| Space | Width | Min.-Max.Width |
| 1 page | (5 columns)... 10-1/4" | 14" |
| 1 column | 1-7/8" | 1" to 13-1/2" |
| 2 columns | 4" | 2" to 13-1/2" |
| 3 columns | 6" | 3" to 13-1/2" |
| 4 columns | 8-1/8" | 4" to 13-1/2" |
| 5 columns | 10-1/4" | 5" to 14" |
| 6 column ads* | 12-1/8" | 10" to 14" |
| 8 column spreads | 2 units, each... 8-3/8" | 10" to 13-1/2" |
| 10 column spreads |
2 units, each... 10-1/2" |
8" to 14" |
| Center Spread... 21" | 14" |
*Must run 5 columns on one page plus one column on adjoining page. Requires 2 units, one 10-1/4" wide and one 1-7/8" wide.
BLEED ADS
Full bleed available on full-pages and full-spreads only. No extra charge. Gutter bleed available on fractional unit spreads meeting minimum depth requirements. No extra charge.
Specifications For Bleed:
| Single-page bleed | 11-1/8" x 14-3/4" |
| Spread bleed | 22-1/4" x 14-3/4" |
| Gutter bleed spread | 21" x 14" |
| Junior spread, gutter bleed only | 16-3/4" x 10" |
| Trim size | 10-7/8" x 14-1/2" |
Vital advertising matter should be kept at least 3/8" away from trim edges.
GATEFOLD COVERS
Specific issues only. Consult Advertising Director for availability.
| Cover 2 bleed size | 10-5/8" x 14-3/48" |
| Cover 2A and 2B (spread) bleed size | 21-1/8" x 14-3/4" |
| NOTE: Cover 2A is 10-1/2" wide; Cover 2B is 10-5/8" | |
BUSINESS REPLY CARDS
Specific issues only. Consult Advertising Director for availability, rates and specifications.
INSERTS
Contact Advertising Director for insert rates. For specifications and shipping address for INSERTS ONLY, contact:
BI Production Manager
312-649-5335
TIPPED INSERTS
For tipped inserts, no trim will be taken. Inserts should be supplied to finished size.
STANDARD INSERTS A full standard insert conforms to the exact trim size of publication after trimming and does not include folds, attachments, or die-cut areas. Undersized inserts should be supplied finished and pre-trimmed to desired size. If the insert, because of type of paper or material or format, creates mechanical difficulties that result in abnormal bindery expense, such additional expense will be billed to the advertiser. This charge will be quoted in advance and is non-commissionable.
MAXIMUM PAPER WEIGHTS Maximum paper weight limitations are imposed for the protection of other advertisers, for the convenience of readers, and for problems that can be encountered in binding or mailing operations. Maximum paper weights based on type of paper and number of pages is used as follows:
| No. of Pages of Insert | Coated Stock Max. Weight | Uncoated Stock Max. Weight |
| 1 or 2 page inserts | 100 lbs. | 80 lbs. |
| 4 pages | 100 lbs. | 80 lbs. |
| 5 through 8 pages | 80 lbs. | 70 lbs. |
| 9 through 16 pages | 70 lbs. | 60 lbs. |
| 17 pages or more | 60 lbs. | 60 lbs. |
All weights of paper listed above are 25" x 38" basis.
INSERT CLOSING DATES Paper stock and mock-up representing design and copy must be approved by the Production Department prior to scheduling insertion date. Insertion orders and printed samples must be shipped to arrive at our printer no later than 13 days prior to the publication date.
INSERT PACKING & SHIPPING Single page inserts must be supplied flat, unfolded, one-up on skids, or an additional charge will be made for unpacking and repiling and/or any recounting of inserts. Contact the Production Department or the Advertising Director for quantity, available issues and additional shipping instructions.
SHIPPING NOT FOR INSERTS Space and insertion orders, correspondence, disks, proofs, copy, film, but NOT INSERTS, should be addressed to:
Production Department
Business Insurance
360 N. Michigan Ave.
Chicago, IL 60601-3806
DIGITAL AD SPECIFICATIONS All advertising should be provided in a digital format.
- Required format for black & white or four-color digital advertisement is hi-res Adobe Acrobat PDF file format (version 3.0 compatible) with all fonts and images embedded.
- Embedded images must be a minimum of 266 ppi (pixels per inch). Color images must be CMYK.
- All fonts (either Postscript or True Type) must be embedded.
- Files containing RGB or LAB information will not be accepted.
- Ads may be provided on Jaz Cartridges, Floppy Disks or CDs; via e-mail, AP AdSend, or uploaded to our Production FTP Web Site.
FILE PREPARATION The following recommendations are offered as general industry guidelines for preparing files and proofs that will assist our printer in obtaining a good press match on our web offset press:
- 120 line screen is recommended, not to exceed 133 line screen.
- Maximum density in any one area, all colors, should not exceed 300%, with only one solid color.
- Reverse lettering in 4-color advertisements should be spread with dominant color forming shape of letters. Thin lines, serifs, small and medium-size lettering (smaller than 24 point) should be restricted to one color only.
- Preferred proofs are Kodak Approvals or Iris proofs prepared 5% to 7% heavier than the file to simulate press gain and ink coverage to our web offset press.
- Color lasers or low quality ink jet prints are not acceptable for color guidance.
- Follow AAAA/ABM/MPA recommended standards for process ink color formulations.
- Proofing progression of colors should correspond to printing progressions: yellow, magenta, cyan, black.
- Direction of roller travel should be from side to side of pages, not top to bottom, to match press conditions.
- Recommended proofing stock is 60 lb. basis weight of 70 (nominal) brightness.
COLOR SPECIFICATIONS Color available with units of 10 column inches and larger.
2-Color
(AAAA/ABM) Standard colors are:
- Red (100% process magenta and 100% process yellow)
- Yellow (100% process yellow)
- Blue (100% process cyan)
- Green (100% process cyan and 100% process yellow)
- Process Red/Magenta (100% process magenta)
4-Color Process
The quality of reproduction of 4-color process advertisements
appearing in the publication will depend largely on the quality of
file supplied. To assist our printer in obtaining a good press match
on a web offset press it is important to follow general guidelines
when preparing files and proofs. For further information visit www.crain.com/digital_ad
REVERSE ADS
Reverse black and white advertisements are accepted at no additional charge.
ALTERATIONS Advertisements requiring alternations, such as, editing, image manipulation, reductions or enlargements, trapping, etc., will be billed mechanical charges at the Publisher's prevailing rates. Mechanical charges are billed net, no agency commission. Advertisements supplied to Crain Communications Inc. without an acceptable color proof will be printed to SWOP standards. The Printer and/or Publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof. Publisher will not be responsible for quality of reproduction if materials provided do not meet these specifications.
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