Billboards increase insurance bills: Survey
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What potential plaintiffs see: A person with a friendly face and a nice suit can get you money you deserve. What most insureds envision: Higher insurance rates and, possibly, a courtroom.
According to a survey by the Insurance Research Council, two-thirds of Americans believe attorney advertising increases the number of liability claims and lawsuits. Almost as many – 59% – link these ads to higher insurance costs.
“The public sees a connection between attorney ads and the cost of insurance,” said Dale Porfilio, council president, in a statement.
The survey, conducted online in October 2021 with 1,500 participants, also found 81% of Americans had seen an attorney advertisement within the past year.
