Protecdiv Inc., a minority-owned brokerage, launched Tuesday targeting large public, privately held and government-related organizations.

The Philadelphia-based firm is headed by CEO Kael Coleman, a former executive vice president at Willis Towers Watson PLC’s reinsurance brokerage unit Willis Re who also worked at Guy Carpenter & Co. LLC and Holborn Corp., and Chief Operating Officer Paul Little, who previously was president of catastrophe modeler Eqecat Inc. and held senior positions at Holborn and Guy Carpenter & Co. LLC.

“There’s a significant demand from Fortune 2000-type companies as well as government entities across the spectrum to have more supplier diversity,” Mr. Coleman said in an interview. “The challenge for meeting companies’ own supplier diversity goals and requirements is that businesses

still have to qualify to do business with a company of that scale.”

Protecdiv has four employees and is looking to add three more in the next two months, Mr. Coleman said. Within five years the brokerage’s goal is to have more than 100 employees and $100 million in revenue, he said.

The brokerage will be about two-thirds minority-owned, and it aims to have a similar proportion of minority employees, Mr. Coleman said.

Protecdiv also intends to take advantage of new technology throughout its processes, he said. “If we start from Day One in a holistic way, we can do some really interesting things for our clients.”

The firm’s initial focus will be mortgage-related reinsurance business, which is Mr. Coleman’s and Mr. Little’s background, but it aims for the insurance side of its business to surpass the reinsurance side within a few years, Mr. Coleman said.

On the insurance side of the business it will target government entities, government-related businesses and companies in the Fortune 2000, where it will focus first on auto manufacturers and suppliers and financial institutions.

“Those two industries are leaders in supplier diversity,” he said. In addition, “they are both industries that are very innovative … and we think they are likely to look favorably at a start-up insurance broker that’s looking to do things differently than have been done before.”