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False KFC advertising ruffles retiree feathers

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False KFC advertising ruffles retiree feathers

 

A $20 bucket of Kentucky Fried Chicken could cost the fast food giant $20 million if a 64-year-old widow can get a court to see things her way: The bucket is half empty. 

According to a recent lawsuit filed in New York’s Supreme Court in Dutchess County, Anna Wurtzburger expected her order to mimic the advertisement: a family feast-sized bucket overflowing with crispy chicken. 

“I came home and said, ‘Where’s the chicken?’ I thought I was going to have a couple of meals,” she told The New York Post. “They say it feeds the whole family … You get half a bucket! That’s false advertising, and it doesn’t feed the whole family. They’re small pieces!”

According to the complaint, Ms. Wurtzburger called Kentucky Fried Chicken’s Georgia offices to complain that her bucket only contained eight pieces of chicken. 

Ms. Wurtzburger told the Post that she received two gift certificates but that the company said it wouldn’t change their advertising practices, which her lawsuit states are in violation of business law in New York.  

Kentucky Fried Chicken has called the lawsuit “meritless.”