Peanuts spokesdog out of a job
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Hopefully Snoopy took advantage of one of Metlife Inc.’s retirement plans.
The 148-year-old insurance company on Thursday terminated the “Peanuts” cartoon dog’s 31-year employment as marketing mascot, ending its estimated $10 million to $15 million a year contract.
According to the Wall Street Journal, the company plans to sell its life, dental and other insurance products mostly to corporate clients with in the future and will no longer need the famous character to appeal to individual U.S. consumers.
The new logo will feature Metlife’s name in revised black and blue typeface along with a new green “M” symbol. The company told the Journal that it could “take a while” to remove Snoopy from its marketing materials, which include notepads, business cards, and a flying blimp.
