Giant brewer's Blue Moon not too crafty for its own good
Reprints
Beer drinkers losing sleep over whether MillerCoors L.L.C.'s Blue Moon Belgian-style beer can be considered a craft beer, can now rest assured on that point, thanks to a ruling by a U.S. District Court.
In his lawsuit seeking class action status, plaintiff Evan Parent claimed that Blue Moon, which is produced by Chicago-based MillerCoors, should not be considered a craft beer, which is beer produced by small breweries that are “small independent and traditional” breweries, despite its being marketed — and priced — as such.
He accused the company of deceptive practices, false advertising and unlawful business practices.
But Judge Gonzalo P. Curiel, of U.S. District Court in San Diego, disagreed with Mr. Parent in a June 16 ruling. In dismissing the case, Judge Curiel said he agrees with MillerCoors that three internet advertisements for the beer are “non-actionable puffery.”
As for those for whom Judge Curiel's name rings a bell, that may be because he is the same judge who has become the focus of Donald Trump's ire over his handling of the Trump University litigation. Which perhaps just goes to show that even a difficult job may have its lighter moments.
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