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Fitbit unveils health and wellness services

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Fitbit unveils health and wellness services

Fitbit Inc., San Francisco, has launched Fitbit Group Health, which brings together the offerings Fitbit provides to corporate wellness partners, weight management leaders, insurers, and clinical researchers.

In addition, Fitbit launched Wellness Insighter, a service that aims to help corporate wellness leaders validate corporate wellness investments with data that can be compared against industry peers or used to evaluate and improve program design, according to the statement.

“Partnering with Fitbit got our employee population moving and more engaged in our wellness program,” Selena Baker, nutrition counselor at Ohio University, a participant of the Fitbit Wellness Insighter pilot program said in the statement. “With Fitbit Wellness Insighter, our employees had the opportunity to communicate their perceptions of and changes that resulted from the program. Their input has significantly changed our approach to activity, challenge cadence, and employee communications tactics.”

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