2015 Women to Watch: Lori SeidenbergReprints
Director of operations
Alden Torch Financial L.L.C.
Lori Seidenberg got her start in the insurance field more than a quarter of century ago, when, as a college student, she took a part-time job at a newly opened Allstate Insurance Co. call center in Southern California.
Ms. Seidenberg was, she recalls, “part of a pilot program that kind of invented the call center for Allstate.”
That was just the first of several innovative projects with which Ms. Seidenberg has been involved. For example, in 1998 she was hired by a startup organization that, she says, created the first end-to-end insurance quoting system on the Internet. Later, she worked for an entertainment industry insurance agency that, along with Lloyd's of London, developed an employment practices insurance policy.
“It was pretty exciting to be involved with that. It is exciting to be part of those little milestones in the industry,” she said.
Ms. Seidenberg's passion for finding new approaches remains as strong as ever. “I love a challenge. I love learning something new,” she said.
Those who have worked with Ms. Seidenberg credit her ability to find new approaches to an imaginative mind and hard work.
“She has a high level of engagement and curiosity. At the same time, she works long hours,” said Ms. Seidenberg's boss, Jill Brooks-Garnett, chief operating officer at investment management company Alden Torch Financial L.L.C. in Denver.
Others credit her success to both experience and a real-world approach to problems.
“She is very knowledgeable, with great experience, but also is very practical, knowing how to get things done,” said Paul Foye, a managing director and U.S. real estate practice leader with Marsh USA Inc. in Boston.
And she has worked to help other organizations, not just her own. For example, Ms. Seidenberg, a long-time member of the Risk & Insurance Management Society Inc., played an active role in successfully lobbying federal lawmakers to renew the Terrorism Risk Insurance Program.
While much of Ms. Seidenberg's career has involved risk management issues, she is not reticent to take on new challenges.
For example, due to a recent Alden Torch Financial restructuring, she has become more involved in corporate management, implementing a new 401(k) plan, travel and entertainment policies and corporate budgeting.
“I'm really excited to learn and do more, adding more value to my organization,” she said.
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