Ikea to hide-and-seekers: Get lost
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Ikea is asking customers to please stop playing hide-and-seek in its stores.
The craze reportedly began last year when the Swedish furniture retailer allowed a woman to play the game with her friends at a Belgium location, and subsequently cross the item off her 30th birthday bucket list, an Ikea spokeswoman told media outlets.
Similar events have since been planned via social media for other Ikea locations, with 19,000 people signing up to play in Amsterdam on April 3 and 13,000 people signing up to play in Utrecht, Netherlands, on April 18.
The company has reached out to hide-and-seek enthusiasts through Facebook pages that are dedicated to organizing such events and asked that they play elsewhere.
“We need to make sure people are safe in our stores and that’s hard to do if we don’t even know where they are,” the spokeswoman told media outlets.
Photos of various games have been posted on social media websites. Popular hiding spots seem to include under beds and sofas, inside cabinets and closets, and beneath plastic bins and Ikea shopping bags.
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