Brazil: Insurers look to tap SMEs for growthReprints
Several insurers in Brazil are looking to tap the large number of small and medium enterprises in the country as many such enterprises do not have sufficient insurance coverage, reports Segs.com.br.
One insurer said an estimated 5 million companies do not have any protection.
Insurers' efforts to tap this segment include developing and launching customized products for SMEs.
Insurers are also considering providing SMEs with insurance products that were so far used by large enterprises.