Missing aircraft could affect Malaysian Airline's reputation: Expert

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Malaysian Airline System Bhd.'s Flight 370, which was carrying 239 people, disappeared en route from Kuala Lumpur to Beijing, Bloomberg reported.

"When something like this happens, it does impact greatly on the reputation, their ability to turn around,” Shukor Yusof, analyst at Standard & Poor's in Singapore, said.

Mr. Yusof said "it casts a negative light on the management and shareholders of the company."

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