AIG thanks America for its support in new ad campaign
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American International Group Inc. has launched a new advertising campaign thanking America for its support during the global financial crisis and highlighting AIG’s recovery, commitment to the communities it serves and the full repayment of U.S. government support, AIG announced.
The campaign, titled “Thank You America,” debuted Jan. 1 and “features employees from around the United States telling AIG’s story and sharing their pride in the company,” said AIG in a Monday statement announcing the new campaign.
“We at AIG are proud of not only our work to rebuild the company, but also the work we do every day to help guarantee that customers and communities are prepared for the opportunities and challenges ahead — work we never stopped doing, even during the depths of the financial crisis,” said AIG President and Chief Executive Officer Robert H. Benmosche in the statement. “We thank America for allowing us to insure a brighter future and to bring on tomorrow.”
The federal government provided more than $180 billion in financial assistance to AIG beginning in 2008 as the financial services giant stood on the brink of collapse. The aid gave the government a nearly 80% ownership stake in AIG.
AIG repaid the federal assistance over the next four years, with the U.S. Treasury selling its last shares of AIG last month.
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