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AIG unveils new corporate logo as part of rebranding


American International Group Inc. unveiled a new corporate logo Tuesday as part of its rebranding effort.

AIG announced this summer that it would “return to the AIG name” rather than continue to operate its commercial property/casualty business under the Chartis Inc. brand, which it adopted in 2009, less than a year after AIG stood on the brink of collapse and was saved by the federal government assuming a nearly 80% ownership stake in the company. AIG said it planned to complete the rebrand this fall.

“AIG’s clients, investors and the general public are increasingly recognizing that AIG has made America whole plus a profit,” said Robert H. Benmosche, AIG president and CEO, in a statement announcing the new logo. “Our new logo reflects a rebuilt and forward-looking AIG — contemporary, dynamic, transparent, and revitalized. Every day, we are working to build on that accomplishment by continuing to innovate, while providing our clients with outstanding products and services.”

According to AIG, the new logo will be used in a limited capacity until the rebranding is completed.

When the rebrand is complete, Chartis will become AIG in most locations. The company’s life and retirement segment, currently known as SunAmerica Financial Group, will become AIG Life and Retirement.