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Member, Beacon International Group, Ltd.
Winners of a competition in England got the chance to become “legal” burglars as part of an effort to promote home insurance.
Cardiff, England-based price comparison website Confused.com’s latest campaign involved three winners of a competition to be burglars for the day and keep the items they stole, according to a statement.
The contestants won the competition by answering clues posted in an online video. The winners were picked up individually by an actor at the train station in Bristol, England, and taken to an abandoned house where they had 40 seconds to “steal” various items.
“In order to make it as authentic as possible, the contestants knew very little about the experience, something that was very important as we wanted to gain the insight of a security expert who could analyze the movements of the contestants and also give tips regarding home security,” Sharon Flaherty, head of public relations and content at Confusion.com, said in the statement.
Electronic goods such as tablets, video game consoles and laptops topped the list of most burgled items, Ms. Flaherty said.
The “burglaries” were filmed and assessed by a security expert to demonstrate to homeowners how to best protect their home and possessions.
“So many people go without contents insurance, or have insufficient cover, and we wanted to highlight the issue, while giving people the chance to have a unique experience,” she said.
Hopefully this mock burglary will be lesson enough.