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Starr unit registers as private equity investment advisor

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NEW YORK—A unit of C.V. Starr & Co. Inc. has filed with the U.S. Securities and Exchange Commission as a registered investment adviser looking to originate direct private equity investments.

According to the documents filed in April, Starr Principal Holdings L.L.C. “primarily provides nondiscretionary investment advice on strategic, growth equity and debt investments in privately held companies.”

Starr Principal Holdings’ clients include C.V. Starr & Co., Starr International Co. Inc. and the subsidiaries of Starr International, “as well as other corporate, institutional, sovereign wealth fund and ultra-high net worth family office clients,” the SEC filings said.

Lawrence Scott Greenberg is senior managing director of Starr Principal Holdings, and Geoffrey Clark managing director.

Maurice R. Greenberg does not participate in the management of Starr Principal Holdings, according to the filings, “but is considered to be an advisory affiliate…by virtue of his ownership of a controlling interest in C.V. Starr.”

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