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Goodyear Tire's 'No One Gets Hurt' program makes safety a company value

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Goodyear Tire & Rubber Co.'s “No One Gets Hurt” safety program aims to empower workers and treat safety as a company value rather than something to check off a to-do list.

The initiative has evolved since it was conceived in 2005 to include key programs, such as “Target Zero,” which encourages its more than 60,000 employees to strive for zero injuries and incidents by reporting unsafe conditions, behaviors and near misses, said Mike Porter, director of global environmental, health and safety at Goodyear in Akron, Ohio.

More importantly than encouraging workers to submit a report, “we empower associates to correct that near miss,” Mr. Porter said. “If someone sees something lying on the floor, before someone trips on it ... if you have the ability to pick it up, you should pick it up.”

Other programs include regional campaigns like Goodyear Indonesia's “Hero on the Go,” which encourages workers to also practice safe behaviors at home and protect the environment. And Goodyear plants in Latin America have a campaign called “Lightning Stop.”

What that means is, “if I have a machine that's not responding right, I'm going to pause for a moment and get that fixed because my personal safety is such a value to me, I'm not going to allow that (machine) to put me at risk,” Mr. Porter said. “There are certain things when it comes to safety that will not be compromised when it becomes a value.”

Mr. Porter said Goodyear credits its global safety initiative and regional safety programs with a 74.5% reduction in companywide worker injury rates since 2008.

“That translates into thousands of fewer people requiring medical attention ... so it brings a lot of joy to families and less pain and suffering,” Mr. Porter said.