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Coachella promoters sue Urban Outfitters for trademark violations

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Coachella promoters sue Urban Outfitters for trademark violations

Fringy, colorful with a touch of ’60s bohemia, both scenes from the Coachella Valley Music and Arts Festival and a clothing catalogue for Urban Outfitters’ Free People line are nearly interchangeable. 

But that doesn’t mean the clothing company can use the Coachella name for its frocks and blouses, so says a lawsuit filed Tuesday in the U.S. Central District Court of California. 

According to Rolling Stone magazine, which accessed the suit Friday, Coachella Valley Music and Arts Festival and promoters Goldenvoice are suing Urban Outfitters for trademark infringement and unfair competition, among other claims. 

According to the magazine, the complaint asserts that the retail chain improperly used variations of the music festival name and trademark branding design for at least four products sold by Urban Outfitters' Free People line, including the "Coachella Valley Tunic," which included "summer music festival" in its product description.

"Defendants are using the Coachella Marks to offer goods that are directly competitive with those offered by Coachella, its licensees and/or its sponsors," the complaint reads, describing the Urban Outfitters look as being drawn from "bohemian, hipster, ironically humorous, kitschy, retro and vintage styles."

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